We are Kaizen

We are more than just a digital marketing company—we are business owners, data scientists, creators, and copywriters that focus 100% on growing revenue for every business we connect with.

Mission & Partnership

From day one, our mission has been to empower businesses to create positive change, transforming industries and uplifting communities through the power of digital marketing, but we took a different approach on how to function as an “agency”. We ensure we communicate everything we do, as if we were an internal team to our clients.

Ownership & Transparency

We give the power to grow the business back in the hands of the business owner by ensuring they have 100% ownership of everything we do from the website to the ad accounts. Finally, we don’t just hire random people off Fiverr and tell them to copy the latest Youtube video, we custom built our unique scientific method of advertising for every platform we work on from Meta to Hulu.

Evolution & Legacy

What began as a Meta advertising agency quickly evolved into a comprehensive, full-service growth partner, equipping businesses with the strategies and tools they need to thrive in an ever-changing landscape. Giving every business owner the opportunity to find their Kaizen.

Our 1%

2018: Foundation

Kaizen / K Barry Inc was founded to bring honesty, transparency, and real ROI to advertising. After losing his family business due to poor marketing, founder Kyle Barry set out to help others avoid the same fate.

2020: Strategic Expanstion

COO Santi Lozano joined, expanding into email, automation, and multi-platform advertising across Google, TikTok, LinkedIn, and X.

2024: Completing the Puzzle

Ryan Brand joined, adding over a decade of expertise in content and organic social media.

Today: The Future of Advertising

20+ employees, 100+ clients, 93% success rate, $10M+ ad spend, and $250M+ revenue generated—focused on delivering transparent, effective marketing.

Our Values

Kaizen Philosophy

We embody the Japanese concept of Kaizen, continuous improvement in all aspects of our work.

Performance - Driven

We create work that directly contribute to our clients' business growth, ensuring scalable and profitable outcomes.

Transparent Communication

We maintain open, honest, and comprehensive dialogue with our clients.

Accountability

We take full responsibility for the success of our clients and our team, driving results through unwavering commitment and dedication.

Stories of Success with Kaizen

★ ★ ★ ★ ★

“Working with Kaizen has been a game-changer for our business. Their team truly became part of ours, and within just six months our revenue doubled. They don’t just run ads — they optimise everything, including our website, tracking and overall strategy. We couldn’t be happier.”

Cheryl M.
★ ★ ★ ★ ★

“What impressed me most about Kaizen is their transparency and depth of expertise. From day one they gave us full ownership of ad accounts and data, and continuously improved our campaigns week after week. Thanks to them, we went from <$500K annual revenue to over $4M in a year.”

David W.

Meet the Founders

Kyle Barry

CEO & Strategic Growth Strategist

Santi Lozano

COO

Ryan Brand

CMO

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